Pricing formula

What should you charge?

Set your salary and your client count. That's it.

Salary you want to take home

Drag the slider, or tap the number and type any figure.

Clients a month

Six full-time clients is the sweet spot — enough to hit your number, few enough to do your best work.

Charge each client

Per client, per month

All clients, a month

Turnover a year

You take home

VAT

You're past the £90,000 threshold, so add 20% on top — per client. Business clients claim it back.

How that number is built

Salary

÷ 12

A month

Per client

Retainer

Most freelancers stop at and call it their retainer. That's only your salary — you're a business too, so expenses and profit sit on top.

A guide, not accounting advice. Figures rounded to the nearest £5.